Client
Wipster
Project
Video Feedback Features
Video type
Motion Graphic Product Demo
Purpose
Product Awareness
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The Project Brief
Sometimes, a product just has too many features to grasp, and it can hold back a user from seeing the full potential. So, the product team at Wipster asked us to come up with the best way to explain how all the features work together.
The concept
After researching how the product worked, we came up with the idea of " Connecting The Dots. " The idea was to tell the story by using a series of avatars that start on a chaotic path and align through the product demonstration to show the review and approval process.
The Story
We explained how all the features work by representing the key actions when using the product. We then came up with some fun sequences to weave them all together through the animation to make it seamless and fluid.
